As consumers begin to plan their Halloween costumes, the American Academy of Ophthalmology is launching an aggressive, multimedia education campaign highlighting the dangers of decorative contact lenses obtained without a prescription. The effort was spurred in part by a Council Advisory Recommendation and ongoing member reports about patients treated for decorative lens-related injuries and infections. The national initiative includes a mix of partnerships with national organizations and individual state societies, plus traditional media outreach, social media promotion and online ads. In addition, the Academy has developed a number of free resources physicians and others can use to educate their patients and communities. These include a poster, video public-service announcements, template PowerPoint presentations, template social media posts and more. Physicians can access resources on the Academy website. Patients can be directed to the EyeSmart® website.